Greenland on the Rocks Campaign
Client: Norse Theme Parks ApS
01: Project Brief
360° video production
AR For Social Media
Our friends at Norse theme Parks, came up with the idea to create an E-Tourism campaign highlighting places in Southern Greenland with a twist of viking history from the area. People are stuck at home due to the pandemic and travel has been restricted, we helped create this campaign allowing people to experience Greenland from the comfort of their home using Immersive content.
03: The website
We have developed a responsive Campaign site, with focus on a digital experience using multiple technologies. The design is simple and puts the immersive content in focus.
Visually it looks simple and easy to navigate. Behind the curtain is an automated system which will release the next video once the timer reaches zero, informing the user when to expect more content to be release. The site released content on a biweekly schedule which was both 360° video experiences and Augmented Reality experiences on Instagram. The site therefore worked as a gateway to different the digital experiences and as an information platform for the exhibition in November.
The videos were hosted on YouTube as it is the only platform supporting 8K resolution. By hosting the 360° video on YouTube we also open up the possibility for people to experience them in Virtual reality for a more immersive experience.
The Augmented reality experiences was developed for Instagram as it is an app most people already have on their phone, and thereby making the experience more accessible.
04: Social Media Augmented Reality
We developed Four Augmented Reality Experiences for Instagram, in the categories Destination experiences and Brand Engagement as the campaign had two purposes.
- Putting a spotlight Greenland during this difficult time for their tourism industry.
- Increase awareness of The Lost Norsemen Exhibition in November.
The experiences were designed to be shareable, fun and engaging. One of the AR experiences which immediately took off was an AR portal to Igaliku also known as Gardar by the Norsemen. The AR filter is a 360° image we took while in Igaliku put into a rune portal with sound design of what it is actually like being there. You will hear a combination of ravens, sheep and the silence of the wind.
05: The 360° Video Content
The 360-degree virtual safari allows people to experience first-hand views of spectacular sights.
We recorded the videos in 360° in September 2019, which is one of the best times of the year to visit Southern Greenland. Some of four locations in this campaign are remote locations and are difficult to get to for the average tourist. This experience allows for people to experience remote locations with fantastic views from the comfort of their home, and locations which can be reached by most, who might get inspired for their next vacation. A prime example of digital tourism in use.
The final product was four videos three of which were 360° video and one drone video. The videos showcase the locations and provides facts about the Vikings in the different places through voice over and motion graphic elements.