Snapchat Christmas Filters
01: Project Brief
To scatter Christmas-spirit upon people in a world affected by corona, we developed evocative Snapchat Christmas filters. The idea was to be able to give people a possibility to communicate and have fun without the ability of being present together.
AR for Snapchat
AR for Social Media
02: The Christmas filters
The filters are accessible and sharable for everyone – the only thing needed to send warm Christmas greetings, is to have the Snapchat app installed on your phone. Our filters took inspiration from different Christmas traditions, such as the Christmas tree or Christmas cards.
The visual style of our filters were highly inspired by our own childhood memories of Christmas, that included cartoons and the Disney Christmas show. Therefore, the graphics were developed with traditional drawing and animation techniques. We experimented with a few different technical implementations, such as color corrections, face masks, graphical overlays, head binding, background segmentation and touch inputs.