Augmented Reality (AR) can offer something different and valuable. From discovering and engaging with products to receiving unique guidelines and supportive instructions, the possibilities are many!
Augmented Instructions
Want to provide your customers with an extra tool? Use AR to superimpose step-by-step instructions to reduce complexities around your product.
Did you receive a DIY package and get stuck halfway? Use AR to see it being assembled right where you’re sitting, without waiting in line for customer support.
Augmented Navigation
Want to provide a guiding hand to new visitors? Use AR to navigate people around larger areas, such as
hospitals, cruise ships, amusement parks, etc. and give the most effective and pleasant experience possible.
Would you rather let a stranger guide you around the museum, or let your family engage with their personal, augmented tour guide in their own pace?
Image credit: Google
Product Discovery
Let customers explore, visualize and interact with your products. Regardless of the transportability of your product, they can experience it up close from their own location.
For example you are at a tradeshow and you are selling heavy machinery. It might be problematic and expensive to bring your entire line of 10 tonne excavtors with you. AR can hold your entire line of products in one app through a tablet or smartphone device.
Another example could be Ikea who sells furniture. How could they enhance the consumer experience and help their customers visualize if they couch they really like would fit in their apartment? Augmented Reality!
Ikea build an app ‘Ikea place’, which lets customers look through the ikea catalogue of furniture and let them try out which furniture fits their home all without leaving the house.
Video credit: Ikea
Product Trial & Personalization
Products can be tried and worn, like a Snapchat filter on the smartphone. Your customer can even customize that product to suit their personal preferences, while they are visualizing it, in their home.
This is especially helpful if you have an online shop with no physical stores, enabling your customers to try before they buy, and minimize the about of return items. It is a huge benefit that customers can see how a wearable product would look on themselves before they buy. (You could even send the picture to friends for recommendations and order it directly online.)
The example below is Gucci’s iOS app which they have enable AR feature into so customers can try on their shoes at home before going to a store or purchasing online.
Image credit: Gucci
